CSM Automation Suite
Engine M

The Monitor

Churn Risk Detection & Intervention

Protect revenue through early warning detection. Analyze behavioral and performance signals to identify at-risk accounts before they churn.

6 AM
Monday Analysis
Weekly health check
6
Risk Signals
Multi-factor scoring
AI
Intervention Plans
Personalized playbooks
ARR
Risk Tracking
Revenue at stake
PURPOSE

What This Engine Does

Protect revenue through early warning detection. The Monitor analyzes behavioral and performance signals to identify at-risk accounts before they churn, enabling proactive intervention.

Time Savings

Before
Reactive (not done)
After
Automated weekly
Savings
N/A - new capability
PROCESS

How It Works

The Monitor operates through a multi-phase workflow designed for maximum automation and reliability.

1

Data Collection

Gather signals from all touchpoints

  • Retrieves all active clients
  • Pulls performance history from campaigns
  • Gathers meeting logs and completion rates
  • Collects support ticket data
  • Analyzes communication sentiment
2

Risk Analysis

Calculate weighted health scores

  • Calculates weighted risk signals for each account
  • Missed calls: 25% weight
  • Low reply rates: 20% weight
  • Negative sentiment: 20% weight
  • Low engagement: 15% weight
  • Support spikes: 10% weight
  • Renewal approaching: 10% weight
3

Classification

Categorize accounts by health

  • Computes overall health score (0-100)
  • Healthy (80-100): No action needed
  • At Risk (50-79): Proactive outreach recommended
  • Critical (<50): Immediate intervention required
4

Intervention

Generate action plans and alerts

  • Generates AI-powered intervention playbooks
  • Immediate action (within 24 hours)
  • Short-term plan (this week)
  • Follow-up strategy (2 weeks)
  • CSM talking points for conversations
AUTOMATION

When It Runs

This engine works autonomously so you don't have to

Fully Automated

Runs in the background without manual intervention

  • Analyzes account health and generates AI-powered intervention playbooks for at-risk clientsWeekly (every Monday morning)
PERFORMANCE

Performance Metrics

Key thresholds and benchmarks monitored by this engine

Risk Signal Weights

MetricHealthy
Missed Calls (≥50% no-show)25% weight
Low Reply Rates (<1% or 50% drop)20% weight
Negative Sentiment (≥3 communications)20% weight
Low Engagement (no login 14+ days)15% weight
Support Spikes (≥5 tickets/2 weeks)10% weight
Renewal ≤30 days10% weight

Health Classification

MetricHealthy
Healthy80-100 score
At Risk50-79 score
Critical<50 score
DATA FLOW

Inputs & Outputs

What goes in and what comes out

Inputs

  • 1
    Performance Data
    Campaign metrics history
  • 2
    Meeting Logs
    Scheduled vs. completed meetings
  • 3
    Support Tickets
    Volume and sentiment
  • 4
    Communication Data
    Email and call sentiment

Outputs

  • 1
    Health Scores
    Per-account score logged to history
  • 2
    Intervention Plans
    AI-generated action playbooks
  • 3
    Critical Alerts
    Slack to #alerts-critical
  • 4
    Portfolio Summary
    Weekly leadership report with ARR at risk
RESULTS

Business Impact

The measurable benefits this engine delivers

Revenue Protection

Early intervention saves accounts

Proactive Management

Address issues before clients complain

Portfolio Visibility

Leadership sees health at a glance

Data-Driven Decisions

Prioritize time based on risk

INTEGRATIONS

Connected Data Sources

The platforms and services this engine integrates with

Campaign performance (Instantly.ai)Meeting data (Calendly)Support tickets (internal)Communication logs (email, Slack)
FAQ

Frequently Asked Questions

Common questions about The Monitor

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