The Sentinel
Website Visitor Intelligence
Identify anonymous website visitors and convert them into actionable prospects. Reveal company details and find 8-15 decision-makers per identified company.
What This Engine Does
Identify anonymous website visitors and convert them into actionable prospects. The Sentinel monitors client websites for B2B traffic, identifies the companies behind the visits, and enriches with decision-maker contacts for targeted outreach.
Time Savings
How It Works
The Sentinel operates through a multi-phase workflow designed for maximum automation and reliability.
Visitor Detection
Capture and filter website traffic
- Tracking script captures IP addresses
- Filters out known bots, crawlers, and internal traffic
- Groups sessions by company identifier
- Tracks page views, time on site, and content consumed
- Calculates engagement score
Company Identification
Reveal companies behind anonymous visits
- Performs IP-to-company reverse lookup (RB2B/Clearbit)
- Enriches company data (size, industry, revenue)
- Matches against ICP criteria
- Scores fit and intent
- Prioritizes high-value visitors
Contact Enrichment
Find decision-makers at identified companies
- Searches for decision-makers at identified companies
- Filters by target titles and departments
- Verifies email addresses
- Creates prospect profiles (8-15 contacts per company)
- Adds to outreach queue
Campaign Trigger
Route to appropriate outreach based on intent
- High-intent visitors → immediate personalized outreach
- Medium-intent visitors → targeted campaign within 24h
- Low-intent visitors → nurture sequence
- Sends leads through The Guardian for verification
- Launches campaigns via The Architect
When It Runs
This engine works autonomously so you don't have to
Fully Automated
Runs in the background without manual intervention
- Captures and enriches high-intent website visitors the moment they are identified
- Consolidates and prioritizes visitor data for targeted outreachDaily batch processing
Performance Metrics
Key thresholds and benchmarks monitored by this engine
Intent Scoring
| Metric | Healthy |
|---|---|
| Pricing Page Visit | +30 points |
| 3+ Pages Viewed | +20 points |
| Time on Site >3 min | +15 points |
| Return Visit | +25 points |
| Content Download | +35 points |
Intent Classification
| Metric | Healthy |
|---|---|
| High Intent (80+) | Immediate outreach |
| Medium Intent (50-79) | Campaign within 24h |
| Low Intent (25-49) | Nurture sequence |
| Minimal (<25) | Monitor only |
Inputs & Outputs
What goes in and what comes out
Inputs
- 1Website TrafficIP addresses and session data
- 2ICP CriteriaTarget company attributes
- 3Target TitlesDecision-maker roles to find
Outputs
- 1Visitor Activity LogFull session data per company
- 2Identified CompaniesCompany profiles with enrichment
- 3Decision-Maker Contacts8-15 contacts per company
- 4Intent ScoresPrioritized outreach queue
Business Impact
The measurable benefits this engine delivers
Hidden Pipeline
Identify prospects already interested
Perfect Timing
Reach out while interest is hot
Personalization
Reference their website behavior
Conversion
Visitor-identified leads convert 3-5x better
Connected Data Sources
The platforms and services this engine integrates with
Frequently Asked Questions
Common questions about The Sentinel
Works With
Other engines that complement this one
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